What's New

GICR 2014 HALLOWEEN INFOGRAPHIC

Halloween is almost here!  We ran a survey of around 1010 participants and asked them about their Halloween Costumes.  View our beautiful Infographic and find out what people’s plans are this Halloween! What are people’s Halloween Costume Plans?

Mastering the Digital Consumer: Keys to Insight and Execution

  As the digital era continues to transform the consumer landscape, progressive business leaders are adapting their technological strategies and core marketing capabilities to develop customer insights and drive customer engagement. Learn how leading CIOs and CMOs are overcoming traditional barriers to form strategic partnerships and using new technologies to acquire and retain customers, improve […]

September 2014 Georgetown University Program Index

The latest Georgetown University Problem Index (GUPI) Report is here! The GUPI is a measure of consumers’ problems that require market solutions at any point and a valuable resource for gaining insight into the current problems that consumers are facing and what drives consumers to the marketplace. Check it out to learn how consumers’ reported […]

A NEW MODEL OF CONSUMER ENGAGEMENT

When should brands engage with customers? A recent study found 78% of customers sought out info about the brand or product post-purchase.  Most of these people were looking to affirm their purchase.  This provides an excellent opportunity for brands to engage with consumers after purchase so that they are better informed and able to advocate […]

McDonough School of Business Undergrad Marketing Program Ranked 6th by LinkedIn.com

Linkedin.com ranked national universities’ business programs based on students’ post-graduate career outcomes.  The Marketing program at GU MSB ranked 6th. Check out all of the rankings on Linkedin.com

More News