McDonough School of Business

Georgetown Institute for Consumer Research

Photo of the Rafik B. Hariri Building

The Georgetown Institute for Consumer Research (GICR) seeks to advance research that builds an understanding of consumers, with a focus on data analytics. We do this by drawing marketing faculty, alumni, practitioners, and students together to achieve consumer insights.

GICR achieves its mission through the following initiatives

MBA student and Professor Rebecca Hamilton speaking outside Hariri

Faculty

Support faculty and their research in consumer analytics and insights

2 mim students laughing in class

Students

Develop student expertise in consumer analytics such as through the MBA Certificate in Consumer Analytics and Insights.

DC Chinatown

Organizations

Collaborate with organizations interested in consumer analytics and insights

MBA Students speaking on Healy Lawn

Stakeholders

Convene stakeholders for events related to consumer analytics and insights

Work with GICR