Mission Statement

We support, conduct and disseminate scientifically rigorous research that leads to innovative and actionable insights about consumers.

Our goal is to be a preeminent source for consumer research with the purpose of helping practitioners and consumers make better decisions.

Our objectives are to:

  • Foster a collaborative environment for academics and practitioners;
  • Develop a reputation as a source for cutting-edge consumer research;
  • Support faculty in the context of a research-driven organization;
  • and Provide our students with transformational education experiences.

Georgetown and McDonough School of Business

The institute inherits the rich tradition of Georgetown University, founded in 1789 in the Nation’s Capital on the banks of the Potomac River to educate the leaders of the new nation.  We are proud to be part of a university that has grown in size and importance for over 200 years, and we share the university’s mission, here and globally. The McDonough School of Business, home of the institute, strives to produce knowledge and educate leaders to address the most significant challenges and opportunities facing business and society.