Annie is currently pursuing her MBA at The Georgetown McDonough School of Business. Her focus is on consumer behavior, technology entrepreneurship, and design strategy for business. Specifically, she’s interested in the intersection of consumer technology and consumer behavior. For the past several years Annie spent her time at several Silicon Valley startups working on multi-platform products from large-scale responsive websites to point-of-sale software to various mobile apps.

Catherine is a first year MBA at the Georgetown McDonough School of Business. She graduated from the University of Notre Dame with a degree in American Studies. Prior to Georgetown she worked as an advertising executive, focused on delivering data-driven campaigns for a variety of clients across the health, eCommerce and  entertainment sectors.  She is interested in marketing  and the complex effects of emerging technology on brand experience.  


Maliha Farrooz has been working as a Research Associate in the McDonough School of Business since 2016.  Maliha helps in the various stages of research, which includes development, design, and implementation of research. Maliha also aids on various research projects within the McDonough School of Business. Maliha’s research interests include consumer preferences and influence of product formation process on judgment and decision-making. Maliha earned a BA in Psychology from Georgetown University in 2016, where she has worked as a Research Associate throughout her undergrad career in the Psychology Department.

A native of Severna Park, Maryland, Mike graduated from the University of Notre Dame in 2012 with a BS in Mechanical Engineering. Before coming to Georgetown’s McDonough School of Business, he worked in a variety of positions within professional sports, including playing, coaching, and working in administrative roles in professional soccer. He is looking to combine his set of quantitative skills with his industry experience to pursue a career in strategic marketing or planning in the sports & entertainment industry.

Pramod is a May 2015 graduate from the University of Maryland, College Park. He completed his masters in Information Management with specialization in Data Analytics. Pramod comes from a technology background with 4 years of IT experience in providing technical solutions to clients. He is highly passionate about data analytics and has a strong interest in data visualization. He is a highly motivated professional who enjoys taking responsibilities and ownership in work.

Sonal is a sophomore in the McDonough School of Business majoring in International Business and Marketing. At Georgetown, Sonal is involved in various dance shows and Greek life and she also enjoys traveling.  At GICR, Sonal hopes to further explore her interests in behavioral studies and how it informs market research.

Zeynep was born and raised in Turkey. She is an Industrial Engineer with a master’s degree in Engineering and Technology Management. She has 6 years of project and product management experience in manufacturing, human resources and telecommunication. She is a first-year student at McDonough School of Business, Georgetown University and also works as a Graduate Assistant in the McDonough Behavioral Lab. 

Technology Adoption

Global Marketing Solutions Intern at Facebook