David Schweidel’s research focuses on the development and application of statistical models to understand customer behavior, specifically in the context of customer relationship management and customer valuation. His current research explores the use of social media as a means of marketing intelligence. His research has appeared in publications including Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing. He completed his PhD at the Wharton School of the University of Pennsylvania in 2006. Prior to joining Goizueta, he was on the faculty at the University of Wisconsin-Madison School of Business. While at the Wisconsin School of Business, he received junior faculty research and teaching awards. He was invited to participate in the Marketing Science Institute’s biennial Young Scholar Program in 2011 and received MSI’s best paper award in 2014. Schweidel is co-author of Social Media Intelligence and author of Profiting from the Data Economy.