Debora V. Thompson is Associate Professor of Marketing at the McDonough School of Business, Georgetown University. She earned a PhD in Marketing from the Robert H. Smith School of Business at the University of Maryland. Her research interests focus on consumers’ judgment and decision making, information processing, and persuasion. Professor Thompson uses psychological principles to predict how consumers form preferences and recommend effective marketing strategies. Her research on how consumers balance their desire for product capability and ease of use has won several awards given by the American Marketing Association, including the Howard Dissertation Award and the Donald Lehmann Award for best dissertation-based paper published in the Journal of Marketing Research.
In 2011, she was selected by the Marketing Science Institute as one the most promising young scholars in marketing. Her work has been published in the Journal of Consumer Research, Journal of Marketing Research, and Harvard Business Review. She currently serves on the editorial review board of Journal of Marketing and the Journal of Consumer Research.
Prior to entering academia, Professor Thompson worked as a marketing research analyst in Brazil, helping companies design customer satisfaction surveys, market segmentation studies and public opinion polls.