Kurt Carlson

Kurt Carlson

Researcher at the Georgetown Institute for Consumer Research and Professor of Marketing, McDonough School of Business

Kurt Carlson is the Associate Dean at the Raymond A. Mason Business School. He received his bachelor’s and master’s degrees from the University of Wisconsin and his Ph.D. in marketing from Cornell University. Prior to joining William and Mary, Carlson was on the faculty of the Fuqua School of Business at Duke University from 2001 to 2009 and the faculty of McDonough School of Business at Georgetown University from 2009-2017.

Professor Carlson has published extensively on the topic of the development of consumer preferences and the influence of the product formation process on decision making. Though much of his research explores consumer decision making, he also studies how voters, jurors, and managers make decisions. His research has been published in top marketing, psychology, and management journals.

Professor Carlson founded the Consumer Problem Survey and Technology Adoption Survey, two longitudinal projects featured by GICR with Chris Hydock.

GICR Research Projects: