Prashant Malaviya

Prashant Malaviya

Associate Professor

Prashant Malaviya is Associate Professor of Marketing in the McDonough School of Business at Georgetown University. Prior to Georgetown, he held appointments at the Wharton School, INSEAD, University of Illinois at Chicago, ALBA Graduate Business School in Athens, Greece, and at the Kellogg School of Management. Professor Malaviya is a consumer psychologist by training and received his Ph.D. from the Kellogg School of Management at Northwestern University.

Professor Malaviya’s research focuses on understanding how consumers use information to make product judgments and consumption decisions. He applies principles of Social Cognition to enrich our understanding of consumers. His research has been published in leading marketing journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Marketing Letters, and Psychology & Marketing.

He has taught courses on marketing management, marketing strategy, brand management, customer focus, and consumer behavior to undergraduate students, MBAs and executives.

He was awarded the Emerald Citation of Excellence for publishing “one of the top 50 management articles in 2007,” received the Best MBA Core Teacher award at Georgetown University, and was named Outstanding Reviewer by the Journal of Consumer Research. He currently serves on the editorial review board of the Journal of Consumer Research and the Journal of Consumer Psychology. Prior to entering the world of academia (and consumers), Professor Malaviya worked in India as an engineer at Tata Motors and as a marketing analyst at Nestlé.

GICR Research Projects: