Rebecca Hamilton joined the McDonough School of Business as Professor of Marketing in 2014 after fourteen years on the faculty at the University of Maryland’s Robert H. Smith School of Business. She received her PhD from the MIT Sloan School of Management in 2000. Professor Hamilton’s research focuses on consumer decision making and the effects of consumers’ information processing strategies on their attitudes and choices. She received the Erin Anderson Award for an Emerging Female Scholar and Mentor in 2011 and was recognized by the Marketing Science Institute as a Young Scholar in 2007. She currently serves on the Board of Directors for the Association for Consumer Research, as an Associate Editor for the Journal of Consumer Research and on the Editorial Review Boards of the Journal of Marketing, Journal of Marketing Research, the International Journal of Research in Marketing and the Journal of Interactive Marketing.