Robert J. Thomas

Robert J. Thomas

Professor

Robert J. Thomas is Professor of Marketing at the McDonough School of Business at Georgetown University. He also served as Senior Associate Dean, Director of Executive Programs, Associate Dean for Graduate Business Programs, Founder and Executive Director of the Center for Professional Development, and Interim Dean for the School of Continuing Studies.

Dr. Thomas received his doctorate in marketing from the Wharton School at the University of Pennsylvania.  He joined the faculty at Georgetown in 1982, where he teaches courses in New Product Development, Strategic Market Segmentation, and Marketing Stratergy. He has over 50 publications in the areas of new product development, organizational buying behavior, business-to-business marketing, and forecasting.

His book, New Product Development, was a featured selection of the Fortune Book Club and his book New Product Success Stories: Lessons From Leading Innovators has been published in several languages.  He is on the editorial board of several journals and is an active member in numerous academic associations. Professor Thomas has designed and taught executive education seminars in the U.S. and several countries and has consulted with over 50 organizations in a wide variety of industries and cultures, including both consumer and B2B products and services.