Ronald Goodstein

Ronald Goodstein

Associate Professor

Ronald Goodstein is Associate Professor of Marketing at Georgetown University’s McDonough School of Business. Dr. Goodstein is on the executive education staff of both the McDonough School of Business and the Georgetown Center for Professional Development. Additionally, he is an invited professor to several other prestigious in-house executive programs at several of the Fortune Top 100 firms. His executive teaching and consulting are in the areas of customer focus, building long-term customer partnerships, strategic marketing management and positioning, building and managing brand equity, integrated marketing communications, ethnicity in marketing, and consumer behavior. His work in these areas has been taught to some of the world’s leading companies. This list includes CR Bard, Dow, Amoco, Shell Oil, HSBC, Credit Suisse, Lexis/Nexis, M&M Mars, Kimberly-Clark, Siemens AG, Lincoln Financial, The World Bank, DPC (now a division of Siemens medical), the City of Los Angeles, and the National Head Start Organization. He has also served as an expert in these domains to several prominent law firms, including his most recent work with Williams & Connolly in Washington, DC, and in his advisement work to Prophet and Vivaldi brand Leadership (brand consulting management firms).

Dr. Goodstein’s application of this work to the healthcare industry has been taught and used by members of several major associations including Rochester General Hospital, MedStar Health, St. Josephs, and UCLA Healthcare. In terms of for-profit companies, his advisement and teaching include firms such as CR Bard, DPC, Kimberly-Clark, GlaxoSmithKline, Pfizer, Lilly, Dey Pharmaceuticals, and many others. He is also very active in the medical community through his work with Georgetown and the Stonefield Group in New York. He has taught and consulted in the marketing practices of both individual physicians and medical care centers.

Dr. Goodstein’s research in these same areas has been published in such prestigious journals as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Public Policy & Marketing, and Pricing Strategy and Practice. Dr. Goodstein serves on the editorial boards of the Journal of the Academy of Marketing Science and the Journal of Retailing. He is also on the Board of Advisors for the Institute for Brand Management. In 2004 he was awarded the American Marketing Association of DC’s prestigious “Hall of Fame” award for his marketing teaching and practice in the metropolitan area.

Dr. Goodstein received his B.S., with honors, in marketing and organizational management from the University of Virginia in 1982. He earned his Ph.D. in Marketing from Duke University in 1990.

GICR Research Projects: