Simon Blanchard is Assistant Professor of Marketing at the McDonough School of Business, Georgetown University. Dr. Blanchard holds a PhD degree in marketing from the Smeal College of Business at the Pennsylvania State University, a M.Sc. in Management Science (Data Mining) from the Université de Montréal – HEC Montréal, and a B.B.A. from the Université de Sherbrooke.
Prior to joining Georgetown, he was an instructor at the Pennsylvania State University where he taught courses on marketing research and consumer behavior. His research interests are in the development of new quantitative methods that can be used to perform market segmentation, examine how consumers categorize products and brands, and understand the large amount of heterogeneity present in consumer data. His research has been published in journals such as the Journal of Consumer Research, Psychometrika, Computational Statistics and Data Analysis, and Marketing Letters.
In addition to his work in academia, Dr. Blanchard has implemented data mining tools for a venture capital company, performed market segmentation analyses in the pharmaceutical industry, developed tax evasion models for a Canadian government entity, and engaged in international sales of IT outsourcing projects in Eastern Europe.