Tatiana Dyachenko

Tatiana Dyachenko

Dr.Dyachenko is interested in building mathematical models of consumer behavior and Bayesian estimation. She combines knowledge from psychology and statistics to develop quantitative tools to obtain insights that inform marketing decision making. Dr. Dyachenko worked in the field of database marketing and as a marketing research analyst before joining a Ph.D program and becoming a professor. She has recently published in the Marketing Science journal, a leading journal of quantitative marketing
research.