About the Technology Adoption Survey
The Georgetown Institute for Consumer Research conducts an ongoing survey about consumers’ use of technologies. This survey measures which technologies consumers are newly adopting, why they are adopting these technologies, their satisfaction with the technology, and information about their usage. The survey also track which technologies consumers are using on an ongoing basis and their satisfaction with these technologies. This project is referred to as the Technology Adoption Survey, and is specifically focused on consumer technology. For the interest of this survey, a wide array of products and services are considered under the umbrella of consumer technologies; for instance, laptops, tablets, wearables, apps, websites, software, and services.
At the current time, over 300 technologies are being tracked by the Technology Adoption Survey. These include major players like Facebook, Netflix, Apple iPad, Microsoft Surface, and Google Chrome (browser), as well as up and coming technologies like Fitbit, Uber, Venmo, Periscope, Sling Box, and Instagram.
This information will be used to develop a better understanding of consumers, document trends in consumer technologies, and model the diffusion of new technology products to the market. The data will be made available in an interactive graphic on the consumerresearch.georgetown.edu website (COMING SOON). The Institute will also publish an ongoing blog based the results of the Technology Adoption Survey. The blog will take a deeper look into ongoing technology trends and the consumer’s driving them.
The data for the Technology Adoption survey is collected from a national sample of participants living in the United States. The data is weighted to ensure the population is representative of the US population based on gender, age, and family status. Two thousand responses are collected every month. Data is compiled and summarized for publishing on the Institutes web site.