Monthly Problem-Driven Consumption Index

PDCI Predicts Downturn in Spending

The Problem-Driven Consumption Index (PDCI), a leading indicator of consumer spending, decreased in June, measuring 155.7, down from 167.2 in May. This data suggests there will be a decrease in spending for June relative to May. The increased PDCI score stems from a decrease in the number of problems consumers were planning to solve and a decrease in how much they were planning to spend to solve them. The decrease is ominous given the ongoing political issues experienced by the current administration and planned Federal Reserve rate hikes.

 

 

The PDCI is down 11% relative to June 2016. This year-over-year decrease is driven by a decrease in the amount consumers plan to spend solving problems, but the amount of problems consumers plan to spend has increased.

The PDCI is derived from responses to the Consumer Problem Survey (CPS). The PDCI is based on two primary components: the quantity of problems consumers are seeking to solve, and the amount consumers plan to spend solving them. The CPS is a monthly survey of a nationally representative sample that measures consumers’ problems that require market solutions, thereby allowing the researchers to track the quantity of, severity of, and the types of problems that consumers experience. Data is population weighted to eliminate survey completion bias. The PDCI calculated based on the results is scaled by the CPI-U. Because problem recognition usually precedes purchases, the data from the CPS provides an unprecedented view of future consumption and spending. To learn more about the CPS, watch our video HERE.

Chris Hydock

Assistant Professor of Research

Chris Hydock is an Assistant Professor of Research and the Research Director of the Georgetown Institute for Consumer Research. He earned a PhD in Cognitive Neuroscience from the Psychology Department at George Washington University and BA in Psychology at the University of Colorado, Boulder.  In addition to conducting research on consumer behavior, he is helping to further develop the behavioral research lab for the McDonough School of Business.

Kurt Carlson

Director of the Georgetown Institute for Consumer Research and Professor of Marketing, McDonough School of Business

Professor Carlson teaches courses on marketing research, consumer behavior, and marketing management. He is also the director of the Georgetown McDonough Behavioral Research Lab. He received his bachelor’s and master’s degrees from the University of Wisconsin and his Ph.D. in marketing from Cornell University. Prior to joining Georgetown, Carlson was on the faculty of the Fuqua School of Business at Duke University from 2001 to 2009.

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