Director of the Georgetown Institute for Consumer Research and Professor of Marketing, McDonough School of Business

Professor Carlson teaches courses on Marketing Research, Consumer Behavior, and Marketing Management. He is also the director of the MSB Behavioral Research Lab. He received his BS and MS degrees from the University of Wisconsin and his PhD in Marketing from Cornell University. Prior to joining Georgetown, Dr. Carlson was on the faculty of the Fuqua School of business at Duke University from 2001-2009.

Professor Carlson has published extensively on the topic of the development of consumer preferences and the influence of the product formation process on decision making. Though much of his research explores consumer decision making, he also studies how voters, jurors, and managers make decisions. His research has been published in top marketing, psychology, and management journals. He is currently writing a book on “Contemporary Brand Management,” which will be published by Sage in 2013.

Assistant Professor of Research

Chris Hydock is an Assistant Professor of Research and the Research Director of the Georgetown Institute for Consumer Research. He earned a PhD in Cognitive Neuroscience from the Psychology Department at George Washington University and BA in Psychology at the University of Colorado, Boulder.  In addition to conducting research on consumer behavior, he is helping to further develop the behavioral research lab for the McDonough School of Business.