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The New Normal of Consumer Behavior and How to Respond

Recently companies have switched from a focus on cost management to a focus on consumer behavior. Now, companies are seeking answers to questions relating to consumer engagement, acquisition, and loyalty as well as expanding marketing strategies to include new technologies. This article addresses many of these new questions and was written by Alton Adams (KPMG Principal, […]

Leader Driven Primacy: Using Attribute Order to Affect Consumer Choice

Even the order in which product attributes are presented can affect consumer preferences. When presented with two similar products, people tended to prefer the superior brand overall. However, when an attribute favoring the inferior brand was presented first, people were significantly more likely to choose the inferior brand than when an attribute favoring the superior […]

July 2014 Georgetown University Problem Index (GUPI)

The latest Georgetown University Problem Index (GUPI) Report is here! The GUPI is a measure of consumers’ problems that require market solutions at any point and a valuable resource for gaining insight into the current problems that consumers are facing and what drives consumers to the marketplace. Check it out to learn how consumers’ reported […]

Whack a Goal

Consumers may have a difficult making decisions when they have conflicting goals, such as a desire to eat a slice of chocolate cake over avoiding the cake in order to stay healthy. Goals that are ignored can come back to haunt consumers, causing people to flip flop in between goals. This also causes a lot of […]

Thinking Outside the Price

Consumers don’t always go for the best value.  Small businesses and socially conscious firms that can’t match the prices of large corporations can still compete. But they have to know how to frame the competition for consumers—they have to tell the right story in the right way. And large companies must be aware of this […]

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